World Of Volvo

We were thrilled to play a part in World of Volvo, a one-of-a-kind experience center in Gothenburg. Showcasing Volvo’s past, present and future and a meeting place with culinary experiences and entertainment events.We contributed with a film that greets you when you walk up the stairs and into the exhibition through a portal. It takes the viewer on a visually stunning journey where soft, abstract shapes reflect the principles of innovative, secure, and human-centered design. The core of this experience lies in the exploration of tactile materials and abstract forms, intended to stimulate the senses, spark curiosity, and build anticipation for the upcoming exhibition.The “blue thread” running through the experience is a guiding ball that rolls, flies, bounces, and interacts with different environments.