When the clothing brand Weekday released their collection called “Disconnect” they reached out to us with a very interesting brief.
We created our own virtual influencers and used them as mannequins for the clothes. To appeal to the target audience we tried to disconnect them using animation inspired by bugs from computer games. The result was a success with over 1.3M views on Youtube.
Weekday - Karl Nordenfalk
Weekday - Emma Lundskog