Euv Clip 01 V02.mp4

Europa
Universalis V

We built the concept around a golden brushstroke, symbolising the player's creativity and ambition. Sweeping from scene to scene, it paints borders, redraws maps, and reshapes history.

This overarching concept connects all three trailers: Announcement, Pre-Order, and Release.

Europa Universalis V is the ultimate map-painting game. Shape alternate history, conquer nations, paint the map, and turn the world into your canvas.

Announce trailer

Euv Frame 01 V01.mp4

Pre-purchase trailer

Euv Frame 02 V01.mp4

Gameplay trailer

Euv Frame 03 V01.mp4

One golden brushstroke.
 Connecting announcement,
 gameplay and release trailers.

For the announcement trailer, we took the game's idea of map painting literally. The painter and a golden brushstroke connect scenes across centuries, turning the world into a canvas. That idea became the starting point for the wider campaign.

We had the privilege of creating the Europa Universalis V Announcement Trailer, setting the stage for this grand strategy masterpiece. In Europa Universalis V, players become the ultimate Map Painter, shaping the world and its history with every decision. Partnering with Paradox Interactive, we crafted a trailer that captures the essence of strategy, diplomacy, and conquest, immersing viewers in a dynamic world where the painter tells the story of power and ambition.

Europa Universalis V - Announcement Trailer

Europa Unversalis V - Pre-purchase trailer

For pre-purchase, we brought the campaign closer to the game, creating the feel of an opening title sequence, with the golden brushstroke connecting history across centuries.

The gold of the announcement returns alongside in-game footage, travelling from Orléans to Beijing, and from Timbuktu to Tenochtitlan. Five centuries of history, and a whole world to shape.

Europa Universalis V  - Release Trailer

The gameplay trailer had to explain how Europa Universalis V works.

We built a story around the decisions, challenges and stakes players face during a campaign. Titles guided viewers through the gameplay and gave new players context.

Euv Clip 04 V01.mp4

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Euv Clip 07 V02.mp4

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Euv Clip 10 V02.mp4

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Euv Clip 12 V01.mp4

Euv Clip 13 V02.mp4

Euv Clip 14 V01.mp4

Each film had a different purpose, but the typography, title treatments, transitions and end cards made them part of the same campaign.

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A glimpse into the work behind the films. Historical references guided how we modelled the objects and built their materials, keeping their shapes and details true to the period.

Euv Clip 02 V03.mp4

Euv Clip 03 V03.mp4

Europa Universalis doesn't exactly do small timelines. Scripts, storyboards and animatics helped us turn centuries of change into one continuous journey. The painter and brush gave us a thread to follow as locations, periods and events shifted around them. Before production started, we knew where history was taking us.

The campaign’s visual language extended across events, digital platforms and launch materials, with the golden brushstroke, graphics and CGI connecting the work.

EuropaUniversalis V

Europa Universalis V is the ultimate map-painting game. Shape alternate history, conquer nations, paint the map, and turn the world into your canvas.

One golden brushstroke. Connecting announcement, gameplay and release trailers.

Announce trailer

Pre-purchase trailer

Gameplay trailer

ONE GOLDEN BRUSH STROKE.

The world opens up.

Ambition in play.

Motion & title design

Behind the scenes

A few hundred years to work with.

From trailers to launch